Objective
Providing helmet and eyewear demos as well as brand presence at leisure lakes bikes annual end consumer bike demo in the midlands.
Date: 26-27/4/25
Event: Demo day
Number of demos: 72
Number of attendees: 300
Details
Leisure Lakes bike demo is a 2 day end consumer bike event held in Cannock Chase wood and attended by all major bike and bike accessory brands.
The weather was variable during the event which gave a good opportunity for consumers to come and try a verity of different lenses suited to the regularly changing light conditions. brighter conditions on day 2 yielded 90% of the demos for the event
The setup location was among other bike and accessory the demo site worked well as it was along side other premium brands on the main route for riding through the demo site.
The set up was simple and effective, with double the footprint of last years setup it was definitely more impactful and drew more attention from passers by comprising of 2x tent, 3x demo tables, 3xflags, 2xhelmet racks and an A board. A wide range of bike specific helmets and eyewear was on display and available for demo throughout the event.
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