Objective:
Engage Stockholm in XC skiing and hype vasaloppet
Date : 02/2/25
Event : End consumer event
Number of attendees : 350
Details:
This event was an event hosted by Stadium, and was an event to engage stockholm for XC-Skiiing and build the awareness around skis and gears. The activation was hosted in one of stockholms most iconic sport arenas, were the olympics were hold in 1912 which makes is the worlds oldest olympic stadium thats still in use. And during winter they’re turning it into a XC-skiing track.
On site we were 24 different brands showing products and gave the participants the opportunity to try this years products with tips and trick from us reps.
The participants signed in for a timeslot where they had a ski clinic with some well knowed skiing pros. The event was fully booked with 350 slots.
Stadium also had their online shoppers on site, so the customers could talk with us then walk to the online shopper and order the products directly to their home with a discount.
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