Objective:
Build Brand awareness and creat a cool end consumer activation and push sales in our partner resort Kläppen
Date : 13/2/25 – 16/2/25
Event : Brand/End consumer event
Activation Points: Demo, Snowpark competition, Golden Ticket, Oakley Discount in shop
Details:
the Idea with Oakley Days, Kläppen was to do a Oakley Community days but in smaller scale.
Together with kläppen we built up a great Oakley setup in the middle of the resort Kläppen during one of kläppens most booked weeks during the season.
The core of ur event was the activation area on kläppen Square were the guests could come and test all the cool Oakley gears, play cornhole or just hang out and enjoy the amazing weather.
During the days we had different types of activations part of the Demo center.
Each day we hid a Golden Oakley Ticket somewhere out in the ski system which the skiers/snowborders could find. Each 2 hour kläppen posted a clue where to find it which gave us great visability and engaged a lot of participants. The winner won a pair of oakley Goggles
We also had an Oakley big air competition in Kläppens snowpark. That snow park is one of europes best snowpark. We had 44 participants and over 100 spectators.
The participants were competing in 5 different categories. Best Overall, Best Style, Best Kid, Best slam and Best send. with ofc amazing prizes from Oakley.
The sports store in kläppen had 20% off on all Oakley Goggles and Helmets during these weekend
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