Objective
Provide demo eyewear and brand support to voodoo run Manchester, with the intention of driving sellout of product in store
Date : 9/3/2025
Event : Demo Day
Number of Attendees: 35
Number of Demos: 47
Details
Voodoo Run is one of Manchester’s largest (and newest) running community hubs. They hold weekly social runs for a number of different clubs and hold social events and races for local runners of all abilities.
This event was about increasing brand awareness and strengthening the relationship with what will likely be an extremely cooperative and well connected door rooted in the growing run market
We offered support and branding as well as a range of demo eyewear and coffee for the attendees
unseasonably good weather made for great uptake in the demos available and resulted in 47 pairs of eyewear in a variety of lenses were tested with extremely positive feedback, and laid the groundwork for future activations and events using voodoo runs space and collaborating with ‘snappyrunners’ whos pacing team were leading the run and responsible for images above
The event took in a 15k canal round Ancoats and the surrounding areas ending back at the store where we provided post run coffees and had a short debrief with the runners and the store owners who organized the event
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