Objective
Like the Nyma 5k, Noordgestoord 5000 is an urban running event in Amsterdam at the NDSM Yard. This event consists of a one-kilometer loop that you need to run 5 times as fast as you can. And like last year we decided to team up with the crew from Indierunner and invited some co-workers and customers to join us.
Date: 29-8-2024
Event: End consumer event
Location: NDSM Yard, Amsterdam, The Netherlands
Number of attendees: 500
Eyewear demoed: 44
Details
After the success of the first edition of Oakley X Noordgestoord 5000 we decided to tag along for the 5th edition again!
Different compared to last year is that we decided to invite some of our customers to join us for the experience too. For Angelo from Dewa sport, this meant taking home a 2nd place finish overall and representing Oakley on the Podium.
For Noordgestoord, just like with the other running events, its all about showing who we are as a brand as well as our relevance in the running scene and community. After registration, we had demo eyewear present for people to try and our SS25 running collection on display in our Oakley Booth.
Noordgestoord being an urban running race, that is all about community building and inclusiveness was what made a perfect fit with the disruptive brand image.
Key Takeaways
- Hopefully repeat again
- Create an even more interactive set up
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