Objective
A race against the longest tram line in Amsterdam, who will win? Man or machine?
The Tram Dash was an idea to activate on running in a way we’ve never done before.
Together with Indierunner we decided to go with an idea of beat the tram.
20 elite runners, one tram, one finish.
Date: 21-07-2024
Event: Brand activation
Location: Amsterdam, The Netherlands
Number of attendees: 70
Number of elite runners: 20
Eyewear promoted: Oakley Sphaera 24k
Details
Let’s just start with the fact that this event was unlike anything we’ve ever done before and a great success. Honing in Oakley’s disruptive DNA we set out to create an event that did not require any permits, race organizers, or any of the hassle form a formal event.
The goal was to see if we could activate in a new way. Bigger, bolder, and better.
We set out to do a low profile debrief in the center of Amsterdam where the tram line would start; safetey is key. After a short warm-up and some last words, the chase was on with everyone in pursuit of tram line 3 Westergasfabriek.
With a success rate of 90% and thus 18 runners beating the line, we headed out to the skate park for breakfast. Here you were able to catch up with friends, family, and supporters, enjoy some overnight oats and have a blast.
Key Takeaways
- See if we can raise the bar even further
- Being more self sufficient
- repeat the use op photographers and videographers
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