Objective :
Provide in-depth brand and product training to key staff at Ellis Brigham. The goal being they become instore Brand ambassadors to help promote sell-out instore.
Date: 19/11/24
Event: Training Event
Location: London, UK
Number of staff trained: 21
Details
Ellis Brigham are one of the U.K.’s largest snow sports retailers. As part of a drive to increase sell-out for the ski season. twenty one of their key staff members where invited to the Kensington showroom to receive in-depth brand and product training. The idea behind this event was to elevate these staff members to become in-store brand ambassadors. Going forward they are the instore Oakley expert responsible for keeping the display stock and merchandised correctly, and cascading information the product knowledge to other staff members.
The evening consisted of a hour and a half training session on the Brand, Goggles and Helmets. As well as on how the product should be merchandised. The training was rounded off with a quiz. The top three winning prizes.
The evening was ended with some pizza and beers. This went down very well with the staff and helped greatly build a rapport with the brand. Finally as the staff where leaving they where gifted a Oakey care package (bag, hat, and stickers) to show that they are now Oakley Brand Ambassadors.
Overall the event was a great success. All the staff where very engaged and asking many questions. We received some very good feedback form Ellis Brigham’s head office on the quality of the training provided.
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