Objective
Allow end consumers to test Oakley products and experience the technology first had and push sell-out to out local retail partners.
Date: 9.3.2024
Event: Demo Day
Number of end consumers: 250
Number of end consumers: 150
Number of demoed eyewear: 100+
Event details
Oslo Snow Festival is a demo in Oslo Winter park 20min from the capital.
This usually brings a ton of people up to ski. Once a year SkimoreOslo arranges a festival where all brand can come and have a small demo/ test. This year the weather was bad but tha makes it a good day for testing low light lenses.
Takaways from the event
- Good traffic by the stand.
- A lot of good feed back on lowlight lenses.
- Many demoed eyewear.
- Leading to sales in the stores in Oslo.
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