Objective
Push brand awareness to the local snow community. In particular targeting youth skiers and Snowboarders.
Date: 20.2.2024
Event: Brand event,
Number of attendees: 70
Number of end consumers: 100
Details
This is the 3rd year in a row we have done a series of 3 events throughout the season. This was the first out of three events this year. It is always provides a great good vibe, and the kids love it. We have a BBQ with hots dogs, music, nice prizes to win, some simple throwaways, running competition in ski boots, etc.
The event was shared on all Skimore Oslo social media channels.
There was great feed back on social media after the event. Kids are showing off the prizes on Instargram Story.
Key takeaways from the event
- Brand awareness among the younger generation
- Leading to sell out in oslo shops
- Getting products out on the marked on to the best kids through prices for the event.
- Good feedback from people in and outside the event.
- Publicity on SoMe.
Leave a Reply