Objective
Create brand awareness among the younger generation in the biggest ski destination in the capitol of Norway, Oslo.
Date: 4.4.2024
Event: Brand event, Railjam
Number of attendees: 80 +/-
Number of end consumers reached: 100+
Event details
This is the 3rd year in a row we have done a series of 3 events throughout the season. This is the 2nd out of three events this year. It is always a good vibe, and the kids love it. We have a BBQ with hots dogs, music, nice prizes to win, some simple throwaways, in ski boots, etc.
This time we decides to have a Big Air competition instead of a railjam.
Below are some pictures and video from the event!
Key takeaways from the event
- Brand awareness among the younger generation
- Leading to sell out in oslo shops
- Getting products out on the marked on to the best kids through prices for the event.
- Good feedback from people in and outside the event.
- Publicity on SoMe.
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