Objective
Push brand awareness to the local snow community. In particular targeting youth skiers and Snowboarders.
Date: 11.4.2024
Event: Brand event, Railjam
Number of attendees: 80 +/-
Number of end consumers reached: 100+
Event detail
This is the 3rd year in a row we have done a series of 3 events throughout the season. This is the 2nd out of three events this year. It is always a good vibe, and the kids love it. We have a BBQ with hots dogs, music, nice prizes to win, some simple throwaways, in ski boots, etc.
Below are some more pictures and video from the event.
Key takeaways from the event
- Brand awareness among the younger generation
- Leading to sell out in oslo shops
- Getting products out on the marked on to the best kids through prices for the event.
- Good feedback from people in and outside the event.
- Publicity on SoMe.
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