Objective
Providing support to Skistar during the final ski race of the season, drive brand awareness and support sell out.
Date: 18.4 – 21.4.2024
Event: Demo event/ Sell out support
Number of attendees: 1000+
Number of end consumers reached: 200+
Details
Hemsedal Winter games is the season finale for the alpine ski racers in Norway. They come to Hemsedal for event and all key brands are invited to have a stand. Skistar also puts up a big tent to sell out products from the shop. We supported with sell out.
We had a “Test Center” stand where the racers and end consumers could come and ask questions and try on/ borrow some goggles.
We are also a partner with ski star and have several logo placements around the area. We also had prizes for the winners.
Key takeaways from the event
- Brand awareness among the younger generation in the world of ski racing.
- Good amount of demoed eyewear.
- Leading to sell out in Skistar shop and sell out tent. We also did sell out support in the Sksitar tent.
- Oakley prices for winners.
- Good viability
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