Oakley Slopestyle Åre

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Objective

Slopestyle ski/snowboard contest together with Skistar in Åre. With the goal of soft launching Åre Community Days.

Date: 24.2.24

Event: Brand activation / contest

Number of participants: 55

Number of spectators: 100

Details:

Together with our local partner Skistar we aranged a slopestyle competition as a kickstart for Åre Community Days with the idea that we could attract Skistar guests that were going to leave the resort early.

We had 50 open spots that was first come first serve. The uptake was very good. It took 35 minutes for all the spots to be filled.

We got some great help from Skistar with help setting everything up, judges for the comp, and pushing the event on Social Media.

Great event overall!

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