Objective
Drive brand awareness to end consumers and dives sell-out to local customers. During 2 day event with Kläppen Ski Resort.
Date: 14.3.24 – 15.3.24
Event: brand activation, demo, big air competition
Number of Demo goggles: 55
Number of participants competition: 16
Details:
Together with Kläppen Ski Resort we ran a Oakley “take over” during two days and organize various activities for their guests, and to have activities that all ages could participate in.
we invited some swedish ski/snowboard athletes to participate in our contests and hyped the kids in the snowpark.
We engaged with the guests at the resorts with different types of happenings like the daily golden ticket hunt. that means we’re hiding a golden Oakley ticket somewhere on the mountain and posting clues on the resorts instagram. The person that finds the ticket wins a pair of goggles.
Activities:
- 1 golden ticket for each day
- Big air competition
- Demo on goggles and helmets
- Cornhole tournament
During the two days we had a really good circulation of people that came by the stand and tried products or played games. It was really appreciated overall and reached a high number of end consumers.
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