Objective
Oakley Big Air Competition With Skistar driving brand awareness to Skistar customers
Date: 23.3.24
Event: Brand activation / Competition
Number of attendees: 25
Number of spectators: 120
Details:
In conjunction with Skistar we hosted a Big Air Jam at the legendary Big Air Arena in Sälen.
In the past competitor brands have hosted very popular big air events in this Arena. Fallowing the resort coming under Skistar. The focus for the resort changed and the arena was unused for 7 years. This year we utilised or partnership with Skistar to host a competition.
The format was a open session big air competition, with prices in 8 categories.
It was an very appreciated competition. People traveled for hours just to come and attend. 2 riders from the Swedish Freeski team attended the competion.
Even though we were very unlucky with the wheater over 120 people was there to see the contest.
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