Objective
Demo of goggles and helmets during Kläppen Ski & snowboard Festival
Activation at the Swedish championship in Freeski/snowboard
Date: 4.4.24 – 7.4.24
Event: Brand activation and Demo
Number of athletes competing: 8
Number of demo goggles: 45
Details:
During the season ending Kläppen hostes a Ski/snowboard Festival with Dj’s and afterski partys. Connected to the festival over 15 brands puts up tents and has a demo area for the ski and snowboarders to try products.
At the same time in the snowpark Kläppen has the Swedish Slopestyle, Halfpipe and Big Air Championships. Since we are a partner to the Swedish Ski Federation we had a prime location in the base of the snow park for the spectators and riders to hang out.
We had 8 local Oakley athletes attending the competition which resulted in multiple medals.
It was a very good weekend with the demo stand and during the competition. We had great visibility all over the mountain both with branding and with riders that were performing well.
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