Objective
Providing helmet and eyewear demos as well as brand presence at leisure lakes bikes annual end consumer bike demo in the midlands.
Date: 13-14.4.24
Event: Demo day
Number of demos: 37
Number of attendees: 340
Details
Leisure Lakes bike demo is a 2 day end consumer bike event held in Cannock Chase wood and attended by all major bike and bike accessory brands.
The set up was simple and effective comprising of 1x tent, 2x demo tables, a mannequin and branded Defender. A wide range of bike specific helmets and eyewear was on display and available for demo throughout the event.
The setup location on the accessory isle of the demo site worked well as it was along side similar and complementary brands and was one of the two main routes for riding through the demo site. Having an A board with ‘Oakley demo center’ nearer to the entrance would likely have driven some more foot traffic to the stand.
The weather was variable during the event which gave a good opportunity for consumers to come and try a verity of different lenses suited to the regularly changing light conditions.
The Defender drew a lot of attention from passers by and was a good conversation starter as it stood out against all the other vans and cars at the test site and was able to be placed in a prominent position next to the demo setup.
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