Objective
Product demo/ training FW25 Solden – Denmark
Date: 10.11- 14.2.2024
Event: Denmark Skitest Solden SNOWS
Number of end consumers: 650 + 300 staff
Location: Austria, Solden
Staff at sight: Arvis Hesseborn and Herman Fjøss, Field marketing reps
Every year the Danish industry arranges an annual ski test for all the Danish stores and for their end consumers. The test gives end the staff and end consumers a opportunity to test all new products and equipment from all suppliers at sigth. SNOWS is doing a good job marketing this prior to the event, and it is a big happening for the Danish staff and end consumers so it is allways a lot of people around and a good vibe.
We had a lot of traffic at our tent with over 500 visitors spread over 5 days of demo and over 200 staff. This is the most amount of goggles we have ever demoed on this event. People was testing goggles and different lenses all day long. Some skiers was even out from 08:00-closing time. The feedback on our new products like Flow Scape, FD pro, LM pro etc, was very good.
The event set up consisted of 2x Oakley air tent (10×5 total) + Bliz 3×3 tent, beach flags, bach chairs, AFA manikin, demo goggles, helmet display for both Oakley and Bliz. And relevant Oakley sun products.
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