Objective
Provide branding for the park and and product prizes to support Norhtern Snow at Chill FactorE (snow centre) and expo new season product to end consumers in the uk snow market
Date: 4/10/25 – 5/10/25
Event : End consumer event
Number Of Attendees : 7000
Details
Expo the winter 2025 winter goggle and helmet range to end consumers attending northern snow show, the uk’s only real snow trade show to both increase brand awareness in the uk snow market and offer demos on product where relevant
Expo the one of the only samples of meta HSTN to the uk snow market to drive interest and engagement with the wearables category going forward
Support the first physical launch of flow scape in the UK market with on the snow setup, samples, demos and trade marketing support in the form of window executions
Collaborate with one of our largest independent snow retailers snow and rock by converting the engagement from the on the snow setup and branded jib park in to store, with the intention of driving sellout of 2025 product (lack of stock in store did noticeably harm the efficacy of this strategy).
Continue to develop relationship by Partnering with snow center Manchester (formerly chill factor) to provide prizes and branding for their jib park as a wrap up to there summer series of freestyle nights which we have supported for the last 2 years, with the intention of continuing and developing this in to 2026
We ran 4 sessions on the jib park each day for which we provided podium or spot prizes ( slam jam, rookie riders, snow cone social, ride with the pro (Jamie Nichols)
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