Objective
Provide full summer training for stores in Denmark and create brand awareness among the staff before the summer season.
Date: 20.5.2025
Event: Training
Number of attendees: 26
Number of doors: 10
Event details
We organized a training event in Copenhagen at Essilor’s offices to invite stores from arround Denmark. Lasse and Peter sent out invitations to everyone who wanted to participate in the training. (See invitation among the pictures below).
We provided a goodie bag for everyone who showed up. We also arranged tapas for everyone at the event and drinks. And not least an informative training on eyewear. We also brought out the spectrometer to show how our Prizm tech works etc. The event lasted about 2.5 hours. At the very end we had a quiz that was relevant to the training where the winner won a pair of sunglasses.
We received a lot of positive feedback about the training and the event as a whole and we plan do it again when the winter arrives.
Key takeaways from the event
- Feedback was great.
- Leading to sell out in store.
- Brand awareness among staff.
- Putting light on our brand right before summer season kicks in.
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