Objective
Providing support to Skistar during the final ski race of the season, drive brand awareness and support sell out.
Date: 25.4 – 27.4.2025
Event: Demo event/ Sell out support
Number of attendees: 1000+
Number of end consumers reached: 300+
Units sold: 60+
Details
Hemsedal Winter games is the season finale for the alpine ski racers in Norway. All skiers come to Hemsedal for the event and all key brands are invited to have a stand. Skistar also puts up a big tent to sell out products from the shop. We supported with sell out.
We had a “Test Center” where the racers and end consumers could come and ask questions and try on/ borrow goggles.
We are also a partner with ski star and have several logo placements around the area. We also had prizes for the winners at the podium.
Key takeaways from the event
- Brand awareness among the younger generation in the world of ski racing.
- Good amount of demoed eyewear.
- Leading to sell out in Skistar shop and sell out tent. We also did sell out support in the Sksitar tent.
- Oakley prices for winners.
- Good viability
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