Objective
Provide demo eyewear and brand support to Achilles heel run club, with the intention of driving sellout of product in store
Date : 14/11/2024
Event : Demo Day
Number of Attendees: 54
Number of Demos: 50
Details
Achilles heel Run Club is one Glasgow’s largest running communities. they hold weekly social runs and races for local runners pf all abilities.
We offered support and branding as well as a range of demo eyewear in Prizm lowlight, photochromic, Prizm clear and Prizm trail torch lenses for the runners to try.
This event was about increasing brand awareness and strengthening the relationship with what will likely be an extremely cooperative and well connected door rooted in the growing run market in Scotland
All the runners were appreciative of the opportunity to test the product, despite conditions being extremely Scottish. 50 pairs of eyewear in a variety of lenses were tested with largely positive feedback,
The event ended back at the store where we provided prost run beers and had a short debrief and discussed product with the testers and the store staff who organized the event
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