Objective:
Provide branding, prizes and demo eyewear in collaboration with stride athletics flat and fast 5k race event in Linlithgow
Date: 20/9/24
Event: Demo Day
Number Of Attendees: 500 athletes (+ 1000 spectators)
Number Of Demos: 37
Details:
Flat and Fast is a race series held by Stride Athletics where each of the athletics clubs from each Scottish county is invited to compete against one another, with racers ranging in age and ability from 10year old armatures racing their first comp and to nationally ranked and sponsored athletes.
Our setup at the event was extremely eye catching and effective consisting of, fairway banners, 6 flags, 2x EZ ups and sides, 1 inflatable arch and 1 branded vehicle. compared to the other brands in attendance our presence was the most impactful and generated the most interest from the athletes, spectators and media
Also being offered the opportunity to brand a corner of the course was a great way to ensure lots of media coverage during each of the races
We were among 15 run brands invited to support the event including Adidas, Nike, ON, Hoka, New Balance and Asics. This gave a great event village feeling and a consistent buzz of spectators and athletes throughout the night.
See blow Stride Athletics summary of the event available on YouTube :
link : How we resurrected road racing in Scotland | Flat ’N Fast 3 (youtube.com
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