Objective
Increasing brand awareness and customer engagement with optical end consumer and offering sellout support to Murgatroyd opticians in Doncaster
Date : 30/7/24
Event : End consumer event
Number of Attendees : 80
Units Sold : 5
Details
This event involved providing sellout support and branding for Murgatroyd opticians at their 60th anniversary open day . As well as new sun and optical samples and demo tools such as a spectrometer and high mass tester.
The weather and location of the practice just off the main street in Connisbourgh provided steady walk in and passing trade throughout the duration of the event as well as the customers who had RSVP’d to the email campaign pre event.
The practice had also invited their primary lenses supplier ‘Rodenstock’ to support at the event an had booked a full days schedule of retina photography sessions for people who had RSVPed beforehand
Having access to optical samples and new N2 samples for sun the first time allowed for more for a more well rounded set up and better ability to illustrate the entire range for both sun and vista categories
remaining on site throughout the event ensured that all questions from end consumer and staff were answered as well as the staffs general confidence with the brand improved throughout the day.
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