Objective: To raise brand awareness, showcase new product and provide prizes/support to athletes.
Date: 15th and 16th June 2024
Event: Brand Activation
Location: Great Western Beach, Newquay, UK.
Number of competitors: 110 (split over 6 categories)
Number of visitors: Estimated 450-500
DETAILS
Double the number of girls entered VS LY, showing a lot more diversity in the competition.
Lukas Skinner winning the highest heat score and the U16 Boys Final, for the second year in a row putting on track to retain his European and World crown.
Lila Skinner winning the U14 Girls Final which was made up of the English, Scottish, Irish and Welsh National Champions.
ITV (one of the UK’s main TV channels) filmed a piece for the local news which aired Sunday night covering the competition and the community.
Throughout the weekend, we worked with the other supporting brands to organize several competitions/games to increase brand presence and hype. Eyewar prizes were provided for the following:
2x Beach Dodgeball Tournaments
1x Long Jump Tournament
2x Cornhole Shootout Tournament
1x Fastest Beach Clean Up
These games provided entertainment for the supporting families of the entrants and created real hype for the brand with announcements over the speaker systems.
Stickers given out throughout the day for kids to put on surfboards etc.
The winners of each competition category was awarded a set of sunglasses, second place a t-shirt and third place a lanyard (alongside other prizes from other supporting brands).
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