Objective:
Partnering with Sutcliffe’s opticians to provide demo eyewear, branding and sellout support during the Shaw Hill golf club charity open
Event: demo day
Date: 28/6/24
Number of attendees: 85
Number of demos: 23
Details
The Shaw hill golf open is a “mulligan” shotgun start format golf game which invites club members as well as friends and family to play 18 holes on the course in aid of local charities. we partnered with one of our local optical accounts, “Sutcliffe’s opticians” to provide, branding, demos, raffle prizes and giveaways on the day.
The location for the day was excellent, with the setup being at the 5th green/6th tee, meaning through traffic was consistent throughout the day as the players moved round the course which gave good consistent engagement from the start to the finish of the event.
The Weather on the day fantastic for demo eyewear engagement as it was changeable from the start to the end of the round which gave a good opportunity to show off golf, dark golf, trail torch and field lenses.
The putting game also fueled some friendly competition and kept players around the setup longer than if they were just playing past, this as well as offering a set of eyewear for the raffle allowed for better engagement and interest in the product as well as allowing Sutcliffe’s opticians to capture mailing list information for potential customers who either demoed on the day or entered the raffle.
The set up consisted of 1 x EZ up tent, 4 flags, 1x table and 2 demo cases of relevant eyewear.
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