Objective
Bike Demo weekend in stockholm
Date: 17/5/24-19/524
Event: End consumer event
Number of demoed eyewear Oakley: 85
Number of demoed eyewear Bliz: 65








Happyride is the biggest internet forum in sweden for bike related questions and tips.
HappyRide arranged a big bike test weekend for end consumers. During this event you had the opportunity to try new bikes, helmets, eyewear etc. from all the biggest brands in the industry.
We had two great setups one for Bliz and one for Oakley.


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