Objective :
Store activation to push sales and build awareness around spharea
Event: Brand Activation
Location: Sweden, Stockholm
Event & result
Participants: 60
30% on Oakley EW
•EW Demo
•EW sold: 6PCS
Burgers N´Brew Running Club is one of Stockholm’s largest running clubs. Every Wednesday they gather the crew and runs together, it always ends the same way, with burgers and beers.
We partnered up and had a running session that ended at Alpingaraget which is one of the best Oakley doors in Stockholm.
This session was all about building brand awareness and push the new Oakley Sphaera for the runners.
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