Objective
Provide brand presence and support to dirt works bike shop and offer opportunity for end consumers to demo helmets and eyewear with the intention of driving sellout.
Date : 16/6/24
Event : Demo day
Number of attendees : 70
Number of demos : 48
Details
Dirt works bike demo invites an number of bike and accessory brands to the Malvern hills where end consumers test the product in real conditions and take part in 3 guided ride outs throughout the day
Great weather on the day yielded a lot of interest in the eyewear demos on offer and led to a lot of interaction in-between the the ride outs with the end consumers
The setup was directly at the entrance to the test site so made it impossible to enter or exit without engaging with the product and this did provoke a number of last minute demos
The set up itself included, 1x EZ up tent and sides, 1x table 4x flags 1x bike rack and a full range of demo eyewear (80peices) and demo helmets (15peices)
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