Objective
Being present for brand visibility with Oakley during the Strade Vive Bikefest with demo and buying possibilities.
Date: 2-3-2024
Event: Demo day
Location: Waregem, Belgium
Number of attendees: 1600
Number of demos: 37
Number of sales: 15
Details
Strade Vive is an organized cycling event which takes place on the same day as the Strade Bianche. This event is organized by the local bike shop and Oakley retailer Fietsen Devos. During this event, people are able to sign up for a gravel, mountainbike or road cycling route of their choice. After picking up their bib number people received some gels for along the way and had the opportunity to test a pair of Oakleys.
Once you finished the ride you were given a goodiebag and you could stroll through the vendor village. Here you were able to try the Classified shifting hub, get information on brands like Fizik and Gobik aswell as get yourself a new pair of Oakleys.
Once you have seen all the vendors and you’re done hosing down your bike, you are now able to enjoy the Strade Bianche pro race whilst enjoying a nice cold beer.
All in all this has been a good day for us as a brand, especially with the double tower from the customer being present and thus being able to sell to the end consumer. Other than that we had both ARO3 and ARO5 on display to make people aware of our bike helmets.
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