Objective
Performing a consumer training for Oakley, after which people can test the eyewear during a ride out. This is done together wit Optiek Métier to boost sales and awareness on Oakley (on prescription).
Date: 21-4-2024
Event: Demo day
Location: Optiek Métier, Lievegem, Belgium
Number of attendees: 60
Number of demos: 42
Number of sales: 5
Details
For this event we partnered up with Optiek Métier to set up a morning ride where consumers where able to try and test Oakley eyewear. We started the morning with a breakfast buffet followed by an Oakley presentation.
With the presentation we want to inform people about the technologies Oakley uses, I.G. Prizm, Plutonite & Unobtaium. As well as informing them about Oakley on prescription (OAP). Afterwards people where able to try different types of eyewear during a 30- or 60-kilometer ride and enjoy a nice and cold drink when ther returned.
Key Takeaways
•Great for brand awareness, specifically OAP
•good opportunity to interact with a more specific target group and customer base
•Just over 1 in 9 people who attended the event bought a new pair of Oakleys
Leave a Reply