Objective
Supporting IDMS finals at GAP in Dubln providing demo eyewear for riders and spectators and providing prizes for the elite mens category
Date: 20/9/25 – 21/9/25
Event: Demo Day
Number of racers: 150(+spectators)
Number of demos: 70
Details
IDMS invites downhill mountain bikers from across Ireland to Glencullen adventure park in Dublin to compete in time trial downhill racing event, on the new custom built national championship track. the event is sponsored by Oakley, Specialized Ireland, CCM and Fox
The setup was in the center of the event village takin up a prime location directly in front of the registration and at the bottom of the to the bike shop and opposite the gondola entrance where all the riders were congregating for sign up and live timings. where other brands had smaller, less impactful setups, further to the back of the lift station away from the flow of people the location it impossible to enter or exit this did provoke a number of interactions and interest
poor weather on practice day yielded a lot of interest in the goggles on offer and led to a lot of interaction with the riders and the spectators through out the event and a clearer race day meant for a lot of demos of prizm lenses
The set up itself included, 1x EZ up tent and sides, 2x table 4x flags 6x banners, a full range of 2025 eyewear samples and a full range of demo eyewear and goggles available
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