Objective:
Provide branding, prizes and demo eyewear in collaboration with run north west in Wilmslow
Date: 113/7/25
Event: Demo Day
Number Of Attendees: 3000 runners + spectators
Number Of Demos: 120+
Details
run north west is a premium running shop based in south Manchester with the largest stock of running footwear in the uk and a hugely influential part to play in the run community in the north west of england
This event was the first we have attended in support of run north west and the turnout surpassed all expectations, with 3000 runners signed up to race and just under that making it to the start line with the addition of spectators along the course
Our setup was in the middle of the event villiage alongside other several footwear brands such as nike, hoka, oncloud, puma, brooks, addidas and more. our exacution extremely effective consisting of 1x EZ ups with sides, 2x tables and a full range of demo and sample eyewear.
more brands than have seen at any run event previously gave a elevated end consumer experience and did create good buzz around the test site, however many of the footwear brands reported extemely low demo numbers on the day due to racers not wanting to change their kit on race day if they were hoping for contentious times. (THIS WAS NOT AN ISSUE FOR US )
as soon a the event village opened within 40 minuets we had sent out over 100 demo sets of eyewear with racers and had to stop due to not having enough ew to meet demand, tracking of the ew was done through google doc and we achieved 100% return on the demo eyewear
we were also able to convert some of the demos to sales in the store, the number of which was estimated to be between 8-10
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