Objective
Showcasing Oakley and Bliz summer and winter hardware and winter apparel collections to potential new customers and conducting sales meetings with current accounts for winter 2025/26.
Date: 3-5/2/25
Event: Trade show
Number of appointments : 12
Details
This event, located between Antwerp and brussels took place over three days and was an opportunity for the Belgian sports customers to view the 2025 hardware and apparel range. with the intention to expo new products and conduct sales meetings to book pre orders for their customers for the coming winter season.
The setup felt spacious and airy. A tidy and open plan feel made it easy for the invited retailers to move throughout the space and explore the range in a relaxed and comfortable setting that was purpose built. This had the added effect of retailers browsing across categories they otherwise might not of considered.
The setup itself looked extremely premium, situated inside a fine art exhibition space where the product was interspersed between the art exhibits. It allowed for clear segmentation and display of products, both hardware and apparel. The product flow worked really well at guiding customers through the range in a methodical and efficient way.
Appointments with the sales reps for existing retailers were booked in advance for the duration of the event which ensured a steady flow of customers throughout the duration of the event, many of the retailers took less time than expected to finish their appointments which did create time for re-setting the showroom and for the sales reps to place orders
Retailers were interested in exploring cross category, which speaks to the strength of this seasons range from Oakley AFA and Bliz and its alignment along side the hardware range
The new goggles : FLOWSCAPE + FLIGTH DECK PRO were received well by all the retailers and new lens : PRIZM 24k GOLD garnered a surprising amount of attention specifically in the 50th anniversary strap designs
Bliz being displayed independently but alongside Oakley allowed for a good amount of cross selling and generated a good number of visits to Bliz from Oakley for retailers looking for a more price point focused product with a premium feature set.
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