Objective
Showcasing Oakley and Bliz snowsports hardware and apparel collections to potential new customers and conducting sales meetings with current accounts for winter 2025/26.
Date: 7-9/1/25
Event: trade show
Number of appointments : 48
Number of new potential customers: 6
SLIDE is the annual, 3 day UK snowsports industry tradeshow where all brands come together at the Telford Exhibition Centre to expo new products and conduct sales meetings to book pre orders for their customers for the coming winter season.
The trade show setup itself looked extremely premium as always , one of the best at the show, it allowed for clear segmentation and display of products, both hardware and apparel. The product flow worked really well at guiding customers through the range in a methodical and efficient way.
The setup stood out due to size and lighting and felt spacious and airy. a tidy and open plan feel made it easy for people to float on and off the stand and overall more welcoming, less boxed in feel. Which had the knock on effect of people browsing longer and exploring categories they otherwise might not of considered.
in contrast to last year, many more retailers were interested in exploring cross category than in previous years, which speaks to the strength of this seasons range from Oakley AFA and Bliz and its alignment along side the hardware range
Appointments with the sales reps for existing customers were booked in advance for the duration of the event which ensured a steady flow of customers and consistent buzz to the stand at all times.
Having both the sales reps and tech reps working together ensured all the appointments ran smoothly and to schedule as well as being able to accommodate walk on potential customers and provide relevant information on the brand and products.
The new goggles : FLOWSCAPE + FLIGTH DECK PRO and new lens : PRIZM 24k GOLD were received well by the majority of customers and were also acknowledged by a number of other brands.
This year the bliz set up was far more premium with better layout, graphics and a floor to allign with the rebrand and log change as well as new goggles and helmets entering the range and drawing interest at the entry price point
Bliz being displayed independently but alongside Oakley allowed for a good amount of cross selling and generated a greater number of visits to Bliz from Oakley than last year. and the more premium aesthetic of Bliz made for a more coherent and consistent link between the brands for customers.
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