Objective
Product demo for FW 24 winter products.
Date: 14- 15.2.2024
Event: Demo
Number of end consumers: 500+
Location: Norway, Trysil
Staff at sight: Herman Fjoess, Field marketing rep
Every year Skistar organizes an annual ski test in each Skistar destination. The test gives end the end consumers a opportunity to test all new products and equipment from all suppliers. Skistar is doing a good job marketing this prior to the event, so there is always a big day in the resort with a lot of visitors.
On Friday evening we also hosted a mini trade show in the Skistar sport shop.
We had good traffic at our tent with over 600 visitors spread over 2 days of demo. This is the most amount of goggles we have ever demoed on this event. People was testing goggles and different lenses.
Skistar also has a shop right out side of the test area and Juls Sport shop. We also managed to help both stores on the sell out during this weekend.
It was perfect weather for the demo, sunny/cloudy on the first day and whiteout and lowlight conditions on day 2.
The event set up consisted of Oakley tent, beach flags, bach chairs, 2x soundbox speakers, demo eye wear, helmet display table.
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