Objective
Offer end consumer support to the “cycle hub” and provide an opportunity to demo a range of eyewear frames and lenses.
Date : 1/6/24
Event: End Consumer event / Demo
Number of attendees : 95
Number Of End Consumers Reached : 26
Details
This demo involved partnering with “the cycle hub” in Dublin and offering the local community opportunity to demo Oakley eyewear to gleam a better understanding of our lens and frame offerings
The event set up consisted of 1x tent, 1x table, 2x flags and a full demo set including all relevant bike and running lenses in a variety of frame styles.
The event was successful overall with regard to turn out, unfortunately due to variable weather and the event being held early on bank holiday weekend , it wasn’t as good as it could have been as people attended gradually throughout the day rather than on mass for the early ride out.
Despite the smaller turnout the presence on the main road directly “outside the cycle hub” drew in a lot of passer by both running and on bikes as well as a good amount of interest from the local sailing clubs that operate locally
The support and engagement with this event from “the cycle hub” especially with regards to social media made for a good engagement and awareness of the event and therefore stead turnout throughout the day .
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