Objective
During Velofollies we want to create momentum and exposure for what Oakley holds in 2024. At the same time we want to reintroduce Bliz to the Cycling industry as we have added the brand to our sports portfolio starting this year.
Date: 19, 20 & 21-1-2024
Event: Trade show/ B2C event
Location: XPO, Kortrijk, Belgium
Number of attendees: 39316
Number of demos: 350
Details
Velofollies, the biggest cycling fair in the Benelux for everyone with a passion for cycling. The 16th edition is on 19,20 and 21 January 2024 in Kortrijk Xpo.
Velofollies is the comprehensive and presents a wide offer of everything that’s available on the cycling market in all disciplines: next to race- and MTB you will also find gravel bikes, track bikes, hybrid bikes retro-bikes, city bikes and e-bikes. There is also a wide offer of accessories, like helmets, clothing, travelling, literature and so on. Next to the fair there is a program of presentations, meet& greets with professional cyclists, workshops, team presentations interviews and much more.
For Oakley this meant showcasing what the brand holds and an unofficial launch of ARO7, Sphaera, Bi Sphaera and Latch Panel. Other than that this gave us a great oppertunity to reintroduce Bliz to the public after we took it back from Conimex, who distributed it when it was still under management of Essilor.
Key Takeaways
- 10 direct orders linked to seeing OO collection at venue. More orders pending. 25K Net Sales on OO.
- Great for OAP visibility aswell, recieved loads of questions about this topic.
- Bike from Matthieu was an eye-catcher of course with his Oakley Exclusive.
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